I suppose this happens even to the best of us: you write a paper that you think is really cool and has an important insight in it, but nobody ever reads it. Or if they read it, they don't cite it. I was influenced here by the blog post by Claus Wilke, who argues that you should continue writing papers even if nobody reads them. I'm happy to do that, but I also crave attention. If I have a good idea, I want people to notice.